Book2wheel Collaboration with Royal Enfield Cebu

History of Royal Enfield                                                                     

The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.

In 1955, Enfield Cycle Company partnered with Madras Motors in India in forming Enfield of India, based in Chennai, and started assembling the 350cc Royal Enfield Bullet motorcycle in Madras.

Royal Enfield Dealer story

Who are the people who sell Royal in the field and what is their background? What motivates them to sell those motorcycles? What is their story?

Jorge C. Ledesma, 61 year-old man, a great husband, father, marketer, and an active sports man. Jorge loves to play golf and think golf is the most challenging sport. A man with motorcycle racing passion, and a man who loves to travel on 2 wheels, Jorge C. Ledesma has passion about motorcycle since he was young, According to Jorge, he bought different racing Motorcycles throughout the course of his life.

How Jorge got to know about Royal Enfield’s presence in Philippines

In 2014 Bacolod (Balik Orig) convention, Jorge was introduced to Royal Enfield by one of his friends. Jimmy and Jorge met in a coffee shop after the convention. Jimmy present the idea of dealership. Jorge accepted the offer and started the business in Cebu: “It has been 2 years and we have sold more than 100 motorcycles in Cebu,” said Jorge. Jorge also is opening a new business for bike tours and motorcycle rental using all Royal Enfield bikes. The motorcycle are available for rent on book2wheel.com just for 1200 PHP a day.

What are the Royal Enfield motorcycles available in Cebu and their cash  price?

Military Color Dessert/ Battle Green  326,000